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Communication and Presentation Skills​

This interactive, 40-hour course is your guide to becoming a confident and effective speaker in any situation, whether you’re presenting to a small group, a large audience, or an online community. You’ll discover practical tools to conquer stage fright, understand different audience types, craft compelling messages, and use persuasive strategies ethically. By the end, you’ll know exactly how to structure a presentation, keep your listeners engaged, and present yourself with poise and authenticity.

After completing the course, each participant will receive a professional video portfolio showcasing their public speaking skills in a real studio environment.

Foundational Public Speaking Skills: Overcome stage fright with step-by-step strategies; Identify the objectives and core ideas behind your presentations; Use persuasive storytelling and testimonials to establish credibility.

Audience Analysis and Adaptation: Differentiate audience types (positive, negative, neutral); Tailor your content and style to align with audience attitudes and interests; Incorporate emotional and social engagement techniques for greater impact.

Persuasive and Ethical Communication: Discover the role of emotion in persuasion and motivation; Avoid logical fallacies and handle cognitive dissonance effectively; Balance ethical considerations when using fear or emotional appeals.

Non-Verbal Communication and Improvisation: Master vocal variety, gestures, eye contact, and other non-verbal cues; Learn to use a teleprompter while staying genuine and calm; Practice adapting to unexpected situations with improvisation skills.

By the end of this program, you will be equipped with the skills and confidence to speak effectively in any setting—be it a business pitch, conference stage, online webinar, or everyday professional interaction.

Information:

 10 Lectures

 40 საათი

  6 კვირა

Lecturer

Maka Darsavelidze

Communication and Presentation Skills program is a 40-hour interactive training designed to help you master public speaking, adapt your message to various audiences, and build impactful presentations. You’ll learn practical techniques for overcoming stage fright, crafting persuasive messages, and delivering them confidently—both in-person and on camera.

Who is this course for?

What Does the Program Include?

Communication and Presentation Skills

A unique teaching style tailored for both on-camera presentations and audience interaction, essential for achieving success in today’s media landscape.

  • Public Speaking and Audience Interaction: Learn how to convey your ideas and influence your audience effectively.
  • Self-Presentation and Branding: Discover how to build a personal brand that supports your career growth in the media industry.
  • Enhancing Public Speaking Skills: Master communication techniques, establish effective connections with your audience, create emotional impact, and implement strategies for powerful influence.
მაკა PNG

Maka Darsavelidze

LECTURER

A communication professional, Ph.D., and lecturer at the University of Georgia, with 20 years of experience encompassing strategic communications, management, international relations, media relations, business development, and academic teaching.

Course Syllabus:
  • Course Title: Public Speaking Techniques and Presentation Skills
    (6 weeks, 10 sessions, 40 hours)


    Week 1

    Session 1: Public Speaking Techniques and Presentation Skills / How to Prepare and Overcome Stage Fright (4 hours)

    • How to use words masterfully to achieve goals, build connections, and influence others

    • Communication techniques and public speaking methods: a structured system for overcoming the fear of public speaking and boosting confidence

    • How to communicate effectively during a public speech or presentation

    • Self-presentation: how and why to present yourself to an audience

    • Which audience would we like to present to and why?

    • What will be the general and specific goals of the presentation?

    • Types of credibility / Trust as a means of influence

    • What does the audience value more – trustworthiness or competence?

    • Mental dialogue during audience interaction: how do we respond to internal questions during communication?

    Session 2: Types of Audiences (4 hours)

    • Audience types – positive, negative, neutral – what should we know about the audience? / Methods for pre-analyzing the audience

    • What audience characteristics should be considered when defining the content of a presentation?

    • How is audience type determined (attitudes, knowledge, interest)?

    • Audience interaction: how to use the three key techniques – social activity, emotional impact, and novelty

    • Psychology of the audience, analysis, and adaptation process:

      • How to adapt and identify with the audience

      • How to use universal topics (practical examples from brand marketing campaigns)

      • Personalizing ideas and connecting topics to the audience


    Week 2

    Session 3: Organizing a Public Speech – Part I (2 hours)

    • Organizing public speeches and storytelling techniques for better understanding, impact, and results

    • Preparing the main text: general and specific goals, central idea, key messages

    Testimonial:

    • Using testimonials for emotional impact on the audience

    • How to use testimonials to persuade and increase credibility? Use of expert testimonials and lay/peer testimonials

    • Source credibility and dynamism

    • Source credibility and competence

    Part II (2 hours):

    • Practical assignment / Presentations in front of the audience

    Session 4: Informative Presentation
    Part I (2 hours):

    • How to plan an informative presentation and define its objectives

    • How should the informative presentation respond to daily human needs (in-basket agenda)?

    • Specifics of positive audience motivation

    • Concise and coherent communication skills focused on informing, not persuading

    Part II (2 hours):

    • Practical assignment / Presentations in front of the audience


    Week 3

    Session 5: Persuasive Presentation
    Part I (2 hours):

    • Ethical and unethical persuasive strategies:

      • What are the key factors in persuasive motivational presentations?

      • What argumentation methods are used?

      • How to organize a motivational presentation (four methods)

    • Psychology and methods of persuasion:

      • How do people react to opposing or dissonant viewpoints?

      • In what cases does dissonance lead to attitude change?

    Part II (2 hours):

    • Practical assignment / Presentations in front of the audience

    Session 6: Emotion as a Persuasion Strategy
    Part I (2 hours):

    • Persuasion strategies and emotional impact on the audience

    • How emotions affect the audience and which emotions are most often used in persuasive communication

    • Emotion as a persuasion strategy or unethical communication?

    • Use of “fear appeal” in persuasion strategies (specific examples from private companies and public figures’ PR campaigns).

      • When does it become unethical, and under what conditions?

    Part II (2 hours):

    • Practical assignment / Presentations in front of the audience


    Week 4

    Session 7: Nonverbal Communication
    Part I (2 hours):

    • The role of body language in self-positioning: how body language affects communication outcomes

    • Key nonverbal communication parameters for evaluating a speaker

    • Influence of body language on self-confidence

    • Balancing form and content, nonverbal and verbal communication (delivery style)

    • Who wins debates – what determines success: what to observe in others, what to focus on yourself, and what decisions to make

    • Observing audience reactions / nonverbal cues and feedback during the presentation

    Part II (2 hours):

    • Practical assignment / Presentations in front of the audience with a live camera

    Session 8: Storytelling in Public Speaking
    Part I (2 hours):

    • How to create a compelling narrative / the transformative power of storytelling

    • Storytelling as one of the most powerful tools for influence in public speaking (also in marketing and strategic communication)

    • How stories make any proposal more memorable and how we can craft a narrative to connect, persuade, and inspire action or change

    Part II (2 hours):

    • Practical assignment / Presentations in front of the audience with a live camera


    Week 5

    Session 9: Video Portfolio / Project Presentation (4 hours)

    • The final course project will be the creation of a video portfolio demonstrating each participant’s public speaking skills

    • Course summary: project evaluation, feedback, and career recommendations

    Session 10: Video Portfolio / Project Presentation (4 hours)

    • The final course project will be the creation of a video portfolio demonstrating each participant’s public speaking skills

    • Course summary: project evaluation, feedback, and career recommendations

    • The studio-recorded video portfolio will showcase participants’ confidence, communication techniques, and professional readiness

    • Final result: participants will receive their video portfolio along with a certificate upon course completion

Course Fee: 600 GEL

  • Application Process:

    • Step 1: Resume Review
    • Step 2: Selected candidates will be invited for an interview.

Course Evaluation:

  • Participation and Attendance: 20%
  • Assignments and Seminars: 30%
  • Project (Technical): 25%
  • Final Presentation (Communication): 25%

Course Duration and Schedule:

  • Total Duration: 4 weeks
  • Sessions per Week: 2 days
  • Hours per Session: 2 hours
  • Module: 8 sessions

Learning Environment: A combination of theory and practice, with opportunities to work in a professional studio setting.

  • Students and Graduates (Media, Communication, Engineering, or Related Fields):
    Those seeking practical experience and skills development for career success. They aim to enhance their resumes and increase employment opportunities.

    Benefits for them: Real knowledge and practical experience to help launch their careers. Networking opportunities with leading professionals in the field.

  • Future Media Professionals:
    Individuals trying to establish themselves in the media and broadcasting industry but lack the necessary experience or knowledge. Career changers looking to develop in a new direction.

    Benefits for them: A combination of technical and communication skills that sets them apart in the job market. Practical projects to help build a professional portfolio.

  • Vloggers and Content Creators:
    Creators on platforms like YouTube, TikTok, and others, looking to enhance their technical skills and content quality. Podcasters and bloggers aiming to grow their audience.

    Benefits for them: In-depth knowledge of audio and video production. Development of on-camera presentation skills for better audience engagement.

  • Media Professionals Seeking Skill Updates:
    Journalists, editors, camera operators, and other media professionals looking to learn about new technologies and trends. Technical staff aiming to expand their skill sets.

    Benefits for them: Exposure to the latest technologies and trends in broadcasting. Improved communication and presentation skills for professional growth.

  • Marketing and Communications Specialists:
    Professionals in marketing, PR, and communications looking to improve their content creation and delivery skills. Social media managers aiming to create more effective visual and audio content.

    Benefits for them: Mastery of technical skills in media production. Development of persuasive communication and public speaking techniques.

  • Anyone Interested:
    Individuals curious about the technical and creative aspects of broadcasting, regardless of experience. Creative minds looking for new ways to express their ideas.

    Benefits for them: Discovery and development of new skills. Opportunities for personal and professional growth.

Upon completing the course, participants will:
They will be able to effectively utilize public speaking skills.

Participants will overcome stage fright and build confidence. They will master communication techniques that enable them to skillfully use words to achieve goals, establish connections, and influence others. They will learn how to effectively use eye contact, body language, gestures, vocal tone, and intonation for impactful communication.

They will have the ability to analyze and adapt to their audience.

Participants will learn how to analyze different types of audiences—positive, negative, or neutral—and tailor their presentations to meet their needs and interests. This skill will enable them to adapt and interact effectively by considering audience psychology, making their communication more impactful and engaging.

They will be able to enhance their self-presentation and personal branding skills.

They will be able to present themselves effectively to various audiences. Participants will learn how to use non-verbal communication tools during self-presentation, master self-positioning while working with a camera, and stimulate audience engagement, enhancing the overall quality of their presentations.

They will have the ability to create emotional impact on their audience.

Upon completing the course, they will be able to use emotion as a persuasion strategy. They will learn how to evoke various emotions in their audience and leverage them to enhance the effectiveness of their presentations, all within the framework of ethical communication.

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