Module 2: Communication and Presentation Skills (15 Hours)

Week 3:

ession 1: Public Speaking Techniques and Presentation Skills / Preparing and Overcoming Stage Fright

• How to skillfully use words to achieve goals, build connections, and influence others.
• Communication techniques and public speaking methods: a step-by-step system for overcoming stage fright and building confidence.
• How to communicate effectively during public speaking or presentations.
• Self-Presentation: Presenting yourself to an audience:
  • How and why to showcase yourself.
  • Identifying your target audience and the purpose of your presentation.
  • Techniques for persuasion and emotional impact on the audience.
  • Encouraging social engagement within the audience.
  • Using non-verbal communication tools for self-presentation.
  • Introduction to self-positioning in front of a camera.

Session 2: Understanding Audience Types

• Audience types: Positive, negative, neutral—what should you know about your audience?
• Methods for researching your audience in advance.
• Key audience traits to consider when defining the content of your presentation.
• How to identify audience types based on attitude, knowledge, and interest.
• Interaction with the audience: Applying three key techniques—social engagement, emotional impact, and showcasing novelty.
• Audience psychology, analysis, and adaptation:
  • How to adapt to and identify with the audience.
  • Using universal themes (practical examples from brand marketing campaigns).
  • Personalizing ideas and connecting the topic to the audience.
  • Using personal anecdotes and examples (short, detailed, or hypothetical).
  • Conducting situational audience analysis—knowledge, attitudes, and interests.
  • Incorporating demographic characteristics into audience understanding.

Session 3: Organizing Public Speaking & Using Testimonials

• Organizing public speaking for better understanding, impact, and outcomes.
• Preparing the main text and strategically planning key messages.
• Defining general and specific objectives and central ideas.
• Testimonials:
  • Using testimonials to create emotional impact and build credibility.
  • Types of testimonials: Expert and peer testimonials.
  • Evaluating the reliability, dynamism, and competence of sources.

Week 4:

Session 4: Informative Presentations

• Planning an informative presentation and defining its objectives.
• Ensuring the presentation meets everyday audience needs (in-basket agenda).
• Characteristics of positive audience motivation.

Session 5: Persuasive Presentations

• Ethical and unethical strategies in persuasion.
• Key factors influencing persuasion during motivational presentations.
• Argumentation methods and organization techniques for motivational presentations.
• Psychology and methods of persuasion:
  • Avoiding logical fallacies (e.g., hasty generalization, ad hominem arguments, either/or fallacies, etc.).
  • Understanding audience reactions to conflicting opinions and managing cognitive dissonance.

Session 6: Emotion as a Persuasion Strategy

• Emotional impact as a strategy for persuasion:
  • Using emotional appeals effectively in communication.
  • Case studies of fear appeals in private and public PR campaigns—ethical considerations.

Session 7: Non-Verbal Communication and Teleprompter Skills

• Balancing form and content, verbal and non-verbal communication.
• Receiving and responding to feedback during a presentation.
• Maintaining a natural state while using a teleprompter.
• Improvisation techniques for handling unforeseen situations.

Week 5:

• Final Week: Course Recap and Project Presentation

  • Forming teams and assigning roles.
  • Defining project objectives and strategies.
  • Preparing for live presentations and on-camera work.
  • Managing live broadcasts.
  • Project evaluation, feedback, and career recommendations.